There has been a lot in the news about misrepresented cotton. With retailers passing off substandard cotton as "Premium Egyptian cotton", we want our customers to have information and transparency for their cotton products. That is why we only use the finest quality cotton with partners like SUPIMA®.
The SUPIMA® trademark is the consumers’ guarantee that the branded textile product they are buying contains U.S.- Grown Pima Cotton. By licensing the entire supply chain, Supima provides added assurance to customers that SUPIMA® trademarked goods are made with 100% U.S. Pima cotton.
Only Supima licensees are authorized to use the official SUPIMA® Hang tag. There is added value to using the SUPIMA® trademark - it means a brand is associated with the highest quality apparel. To maintain the premium focus of the trademark, the Supima license is non-transferable. This allows Supima visibility throughout the supply chain of the use of its trademark, as well as to control the quality and integrity of products that bear the SUPIMA® name.