For the 50th anniversary of the "Summer of Love" we will be offering up designs throughout the season which feature our take on the iconic imagery of the summer of 1967. Our retrospective begins today with our first graphics printed on our American grown 100% Supima Cotton tees. The three designs delve into the free love, anti-violence sentiments surrounding the Vietnam War which saw an especially aggressive air strike campaign waged upon southeast Asia during that year. What should not be forgotten are the brave soldiers and their families that lost their loved ones. Many who had to do tours of duty did not agree with the politics of the war but proudly and loyally served their country and paid the ultimate price.
If you have followed the brand over the past few months you are aware that these are not your standard graphic tees. These 6oz shirts are made of the world's finest cottons and are cut and sewn into our classic Jiberish fit.
Competition is key to capitalism. However with the low barriers to entry the once potent messaging behind graphic t-shirt have been highly diluted. In this capsule collection we attempt to restore a higher level of thought and attention to detail that has largely been lost in the current age of street wear.
50 years have past since the iconic cultural phenomna, The Summer of Love. After exploring some of the prevalent themes of the time period it is essential to ask, how much and what has changed?