Our annual Hit the Trees release is online now.
The release includes two new colorways of our classic Hit the Trees logo as well as the Natural Remedies tee, a new design for 2017. You can shop the collection here
One of the most universally recognized symbols of pop culture, the smiley face, is re-interpreted for the 2017 holiday.
Popularized by everyone from Wal-Mart to local bodegas, the classic design has been re-purposed and re-interpreted countless times throughout its life time.
The smiley face has solidified itself in almost every facet of Western culture. Whether it be the association with the early days of rave culture in the 1980s, the cock eyed 'Dazed and Confused' smiley, or the plastic bag you got your Doritios in from the corner store; the smiley face has been subconsciously bonded to memory.