400 GSM Collegiate Arch Hoodies
Earmuffs! "Christ. Seven years of college down the drain. Might as well join the f***ing Peace Corps" or treat yourself to a hoodie to commemorate the best seven years of your life.
In all honesty, we explored the iconic typeface largely associated with college athletic aesthetic. The typeface was born from Arthur Carl Stahl in 1932 Detroit.
The Great Depression took everything from AC and he found himself working for a beanie manufacturer which gave him experience with felt lettering.
AC began a lettering business in 1932, and catered to professional and college sports teams providing, screen printing and hand sewn lettering and embroidery. Mis-spellings, lead to AC developing the standard block like type and allowed clients to order by the letter so he could avoid spelling errors.
Thank you, Sir! May I have another?!